Title Research: Emma


The first title sequence I did research on was a for a movie by the name of "Emma". The titles displayed were the name of the film company and production company, Focus Features and Perfect World Pictures. There's also a brief description of the main character's personality and circumstance in less than 25 words along with the title of the movie when the main chapter walks down a hallway. Then, it cuts to the main character, Emma, sleeping peacefully in her bed before walking through a large courtyard with two servants next to her. She then starts picking flowers inside a luxurious greenhouse as the two servants follow behind her. These images portray Emma as a noble-woman with little to no struggles at all. The connotations that these scenes show are extremely positive; It shows Emma as a well off young woman that takes an interest in stirring up drama and romance. The film establishes the feeling of the genre, drama, by showing a snarky side of the main character when she snaps at her servant when she tries to pick a flower that she was just looking at. Then, when Emma gathers a generous bouquet she walks down a hallway and stops to knock at a door to give them to someone. This is where the sequence ends. It uses the strategy of suspense to keep he target audience interested. We never get to see who opens the door or why she's giving flowers to that person so the suspense would keep watchers interested in actually watching the movie. Technology has been used effectively in this opening sequence because it uses a variety of different camera angles, shots and transitions. They used 2 establishing shots, mid shots, a close up, with transitions like a fade-in and dissolves. This usage of technology makes the the quality of the film so much better. Especially when it comes to demonstrating the genre and establishing an understanding of the contents of a movie, which is what an opening sequence is meant to do. 

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